Visual elements, such as photos and artwork, are powerful tools that can be used to enhance College communications. 

To maintain College branding standards, the use of high quality photography and stock artwork is preferred for materials distributed to a wide external audience.

The use of generic clip-art is discouraged, as is the use of amateur (digital) photography for advertisements, brochures, displays, and any other promotional vehicles. These types of images may be acceptable for use in less formal materials such as newsletters and lower-level web pages.

Rationale:

Top quality images of people should be the primary focus of RRC visuals. Use of high end photography is important to maintain the professional profile of the College. Using images of students (in hands-on learning situations) is an important part of conveying the “applied learning” aspect of RRC’s brand.

Close-up photos of people are preferred, as they convey a personal feel and a stronger impact. Photos of structures and equipment — though useful — should not be the visual focus of College communications, as they may detract from the positive branding messages of personal interaction and hands-on experience.

Usage:

The selection of images used in RRC communications is at the discretion of the graphic designer. All images that appear in external College publications must be the property of Red River College or used with the permission of the images’s copyright holder. Any RRC-owned photos depicting actual students, staff, of members of the public may not be used without a signed consent form from the model(s).

Presentation:

The placement and creative execution of images is at the discretion of the graphic designer.

Any questions or concerns related to the use images in RRC external communications should be directed to the College Relations department. Use of RRC-owned images for any purpose requires authorization from the College Relations department.