The communications elements used to convey Red River College’s identity help to define its organizational image and brand — the way in which RRC is perceived.
Consistent application of these elements is crucial to reinforce the College’s identity and to convey a high level of professionalism.
This document is intended to help define the RRC brand and provide a reference point for the creative production of external marketing materials, as well as formal internal communications, such as reports and correspondence.
While adherence to the guidelines in the following sections is expected of all staff, some latitude is afforded to graphic designers and other creative professionals contracted to produce communications materials for RRC.
Any questions or concerns related to the use of visual identity or branding message guidelines in RRC external communications should be directed to the College Relations department.
RRC Visual Identity Guide (1.3 MB)